Category Archives: General Info

Follow us on Instagram

Hello Fashionistas!

You can now follow us on Instagram at:

<–    click here   –>        fashion_courses_dubai


On our Instagram pages you can keep up to date with when our fashion design courses are about to begin including all the info regarding the course fees and dates, how we are progressing in pattern drafting class as well as sewing class and the draping class, professional tools for sale, and you can also see some of our techniques in a video.

We want to know what you are interested in, so let us know what you want to see on our pages . . if it is an insight into how we do a certain technique, what our classroom looks like or even what I look like! :)  Anything!


Let us know and we will be happy to fill you in :)

You can comment on our Instagram pages or comment below :)

We look forward to hearing from you!


Follow our courses on Instagram

We have started an Instagram account, for easier access to our courses information:
Instagram icon

We will be posting information about:
– course schedule and start dates
– course material
– photos of the classroom
– photos of work that we are doing
– our Bloom 2016 fashion show for our students
– and anything else relevant as we see fit, during our progress with the account and the courses.

As well, please let us know what YOU would like to see posted, and we will do our best to make it happen!

See you all on Instagram! :)

About: Pattern Drafting course

Hello Darlings!

Do you want to know what you will learn in the Fashion Design course?

We’ve put together a PowerPoint presentation to help explain:
– what is covered in the “Pattern Drafting for Beginners” course
– why you need to learn the basics
– what you will achieve upon successful completion
– and who is teaching you

Go ahead, and click on the attached PowerPoint presentation (below) to read about the above mentioned!
Class presentation _ Pattern drafting for beginners _ Class 1 _ (DID post)

Please let us know if you have any questions.

The first Pattern Drafting class begins today, Saturday at 5:00 PM.
Also, if you cannot make it on Saturdays, there is another class during weekday evenings – Mondays 6:30 pm – 9:30 pm
And one more class during weekday mornings – Tuesdays 9:30 am – 12:30 pm

To register, please call DIAC directly at 04.344.4398.

Looking forward to meeting you and seeing you in class.

An interesting read:

7 overseas fashion tech startups spent a week with Google in London — we got to join them

How to correctly measure the body

Taking correctly the body measurements is the first most important step in having your garment come out correctly.

If you take a look below, you will notice 3 most important levels of measuring the body needed to draft a pattern.

We present to you below  a 3D model of a female body, dressed in a bikini, to give you the correct understanding of where exactly you need to measure the body to get the most accurate measurements.

Measure the body over a thin layer of garment or the skin, to get the exact body measurement.  If you measure over top of a thick sweather or a bulky abaya, your measurement will come out larger and your garment will be looser than desired.

When measuring the body, whether you are being measured or you are measuring another person, you must stand straight (like a soldier) and at your completely natural posture.  If you fidget, stand incorrectly or make an extra effort to stand too straight which would be your unnatural posture (ie. keeping your shoulders too far back with your chest sticking out unnaturally) . . well . . that’s exactly how your garment will come out and when you do stand at your natural posture wearing that garment, the garment will not fit you correctly.

So, stand straight at your natural posture, look straight ahead and relax your shoulders down at your sides.
If you are being measured, do not try to look at what the person measuring you is doing – this causes your body to twist, hence the measurement will come out incorrect.

When wrapping the tape around the body, fold one end of the tape over the other side of the tape (see photo below).
Do not keep your fingers under the tape and do not cross over the tape downwards as that adds additional measurement.

– Measure  horizontally across the widest level of the bust, ensuring that the measurement tape is wrapped horizontally around the body, and not hanging lower down at the back.
– You want to ensure that you measure lightly across the bust and not tightly, which can possibly happen due to the fact that the bust is soft

– Stand straight, breathe in and then breathe out and stand at your natural posture.  This allows for the correct waist circumference to be measured.  Do not suck your tummy in thinking that the garment will look better if you make the garment with a smaller waist.  Garments that are too tight tend to make you look bigger and  also make the garment look like it does not fit you correctly, not to mention that the garment that is too tight will be uncomfortable to wear.  Besides, you can always take the garment in, but you can’t always take the garment out (loosen).
– Measure horizontally across the narrowest level of waist, underneath the rib cage and above the hip bone
– Different people have different waist levels, and if you are unsure where the waist is, place your hands or ask he person that you are measuring to place their hands at their waist and dig the hands into the waist.  This will allow them to find where the area between the rib cage and the hip bone actually is.  This method also works very well for the larger bodies.

– measure horizontally across the widest level of the hip
– once you place the measurement tape around the hip, slide the tape up and then down to ensure you got the widest area
– imagine that the measurement that you got you will use to make a metal ring out of . . well, that metal ring needs to be large enough for you to step into and pull over your hips . . if it doesn’t, neither will the garment

Areas of body measurements Bust/Waist/Hip (below)
Fashion croquis _ Taking correctly body measurements _ Bust, waist, hip _ TSUFA Fashion LLC


Correctly measuring around the circumference of the body (below)

Correctly using tape measure to measure body


Incorrectly measuring with fingers under the tape (below)

Incorrectly using tape measure to measure body 1b






Incorrectly measuring by crossing over the tape downwards (below)

Incorrectly using tape measure to measure body 2b



Importance of fashion trend forecasts

Fashion trend forecasts

In an era of social media and hyper connectivity, trend forecasting is becoming more and more important for businesses, thus, becoming a big and highly competitive industry.

Fashion world is an industry driven by trends and constant change where it’s vital for designers and manufacturers to remain ahead of the trend curve.

Fashion and trend forecasting is the prediction of mood behavior and buying habits of the consumer at particular time of season, a global career that focuses on new trends and fads in colors, silhouettes, fabrics and styles that will be presented on the runway for the upcoming season from haute couture, ready-to-wear and street wear. The internet, nowadays is the new “runway” to know what’s new and what’s hot.

Trend forecasts vary in different places depending in their geographic location, product availability, lifestyle, economic stability, as well as indigenous product available. Trend and trade forecasting depends on market evolution, emerging economic forces, crises and opportunities. Today, fashion consumers look into what they buy based on their culture, mood, beliefs, occasion and geographic locations.

Key factors in predicting new fashion seasons are colors and style playing a more important role in driving product innovation. One  key concepts, for example, that has an impact and seems to stay in all areas of designs is the green trend, a push to using “organic” and “natural” materials and products made from recycled earth-friendly materials. Also, excessive luxury continues to influence product launches and lifestyles.

Take Mya Lingeries, an eco-conscious collection made mainly from white pine tree prunings, a collection made in small village in France rather than a factory in China. Also, Ecoist, a fashion label of handbags made from recycled, organic or earthly friendly materials manufactured through its network of fair trade partnerships around the world and through its web of fashion forecasting and networks.

Main factors affecting fashion trend forecasting are: seasons-spring, summer, fall and winter connecting certain colors with holiday and seasons; market intelligence – an input in helping product acceptance by collecting, compiling, analyzing filled out forms by consumers making it easier to know a product which is marketable; consumer research – surveys by phones, mail or customer feedback forms that  are conducted, as well as informal interviews with consumers to know their style preference, availability and changes in products that they want.

Some of the biggest fashion trend forecasting companies are WGSN (first company to take forecasting online),  Trendstop, Stylesight, Trendzoom, Trendwatching, WWD, Doneger Group, Kickstarter, Fashion Snoops, Peclers, Design Options, Cotton Inc., Nelly Rodi, Carlin and many more.


We love hearing from you!

With a great start to 2015 already, we aim to make this year even better here at Dubai In Design.

We want to make You happy!

Let us know what you love reading here at Dubai In Design, what you would like to read more about, EVEN give US the topics that YOU want us to research and publish.

We want to hear from you!
Send us a message by clicking here
or send us an email at appareldesign(at)

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